An interactive love letter for a divided America

Credits: Producer

In 2017, A&E and Samsung embarked upon a journey across America to document the hope and fears of citizens across the country. A&E produced a 90 second brand manifesto film “Look Closer,” narrated by spoken word poet IN-Q which was a cinematic love-letter to America and its people.

“Look Even Closer” was an interactive version of the brand film that allowed for deeper engagement with the subject matter of the video. Users could click on words and icons on screen and see intimate documentary interviews with real people around the country, filmed on the Samsung S8 phone. In this interactive version, viewers could also toggle between narration and interviews from IN-Q and music artist, Jhene Aiko.

View the interactive version here: www.lookevencloser.com/look-closer/interactive